Assaf Monsa

My name is Assaf Monsa

I'm CEO of Double Trump, a company dedicated to created the best casual (downloadable) games for the mass market audience. This market was effectively created less than four years ago and its size is already in the 100s of millions.

Being a computer games enthusiast since, well, Pong, I believe this form of media is evolving to be in the lead. Interactive storytelling, the buzz word of the title era of the 90s, is actually being fulfilled by computer games. Users consume stories (and tell their own) through computer games. Virtual 3D communities are being fulfilled by computer games. There are many different promises fulfilled by this form of media, and I'm excited to be in this market during these times.

Casual games in specific have managed to entertain people who were out of the games software market - housewives, elders, are now the majority of buyers in this market.